A collection full of symbolism with an attitude worthy of New Era streetwear, this is the atmosphere of the Occult capsule collection, for which we developed the concept and production of the campaign, with photos and videos, Key Visual, Instagram filter and art direction, to involve the public in this unique universe.

 

To develop the campaign's concept, we explored the symbologies behind the occult and its figures, working through a mysterious and enveloping energy. In this way, we decided to combine the concept of light and shadow with the colors of this universe such as purple, orange and blue, in light tones that put the pieces in the center of the spotlight.

 

From these bases, we decided to work with a plain background, to bring all the prominence to the collection and the acting of the models, which highlighted the concept of mystery by bringing stripped movements to the videos and photos.